Gary Numan – The Pleasure Principle
- Label: Beggar's Banquet BEGA-10
- Country: Canada
- Released: 1979
- Genre/Style: Electronic, Rock / Synth-pop, New Wave
Grade LP: (VG+) Sleeve: (VG+)
The Pleasure Principle is the third studio album (and debut album under his own name) by British musician Gary Numan. The Pleasure Principle also went to number 1 in the United Kingdom.
Numan completely abandoned guitars on the album. This change, coupled with frequent use of synthetic percussion, produced the most purely electronic and robotic sound of his career